Loan Market enters its thirtieth year

This year, Loan Market will celebrate a major industry milestone: 30 years of partnering with brokers to drive the growth of their businesses and deliver their clients unmatched outcomes in their financial journeys.

A lot has happened since Sam White – now LMG’s Executive Chairman – opened the doors of the business in 1994, then known as Ray White Financial Services.

When Mr White launched his vision to offer choice to customers in home loans, a handful of lenders were willing to work with brokers. The business settled $2m in home loans in its first year, but Mr White remained committed to the potential of the proposition.

The business rebranded to Loan Market in 2003, became the fifth largest aggregator in Australia in 2009 and has since won a slew of awards for its innovation, training, marketing and more.

Fast forward to 2024, and brokers are writing seven out of 10 home loans in Australia, and their profile in the marketplace continues to grow. Loan Market brokers now have access to more than 65 lenders across LMG’s lender panel for more solutions that meet clients’ best interests across residential, asset finance and commercial finance.

The industry has gone digital with the award-winning MyCRM integrating everything a broker needs to achieve productivity, understand and grow their business and deliver an amazing customer experience at every touchpoint all within the single platform.

And as the consumer brand within LMG - Australia and New Zealand’s largest aggregator - Loan Market has been providing brokers with the opportunity to leverage the equity and visibility of a collective brand built up over three decades along with marketing support that’s ‘done-for-you’ across multiple channels. Additionally, Loan Market helps its brokers tap into the relationship forged with Australia’s largest real estate referral network, Ray White.

Daniel Pym, from Loan Market Double Bay and Castle Hill, said the power of the brand - which enjoys an average Net Promoter Score of +98 - helped him elevate his presence in the markets.

“It’s been really good for LMG to allow the flexibility because a lot of people do want to have their own brand,” he said.

“But for me, I don’t need to be ‘Dan’s Home Loans’. When you look at the support that I get - from the website to the hundreds of pieces of marketing I can use, and from all of the other support that’s there - it’s a benefit, not a hindrance, to be Loan Market.”

While a lot has changed in how it does business, Loan Market continues to uphold its family-owned values. This same proposition now extends across its group partners in LMG - the formerly NAB-owned businesses within PLAN Australia, Choice and FAST - which came together to form Australasia’s largest broker community last year.

There’s a lot planned to celebrate 30 years of Loan Market in 2024. Stay tuned to find out more.