Family-owned and broker-focused, we’re here to help you grow your business and deliver for your clients.
LMG at a Glance
We help grow outstanding broker businesses
so that Aussies & Kiwis can get a fair go with finance.
LMG is home to a growing community of over 6,000 business owners, brokers, advisers and team members across Australia and New Zealand making us the largest and most forward-thinking aggregator in the region. We’re also proud to be the home of the diversified broker, where everyone works off the one platform supporting those who go beyond home loans to meet more of their clients’ needs.
We’re a family-owned and led business, backing brokers to grow under their own brand or the Loan Market name. With access to over 100 banks and lenders, our brokers have the flexibility and choice to deliver the best outcomes for their clients.
Years strong
Support staff
Clients served
NPS score
Tech Platform of the Year
Brokers
Our Mission
Helping brokers grow great businesses
We save you time cutting through the noise and focusing on what works. As the home of the diversified broker, we back you to offer more to your clients and grow a stronger, more sustainable business. Our partnerships are built on trust, transparency and real understanding so you’re always supported to succeed and grow.
Our leadership team
Backing you and your business
Our leadership team brings together the best of both worlds with experts from inside and outside the lending industry, combining deep sector knowledge with fresh perspective. Together, they focus on what brokers need most: smart strategy, practical support, and the right tools to grow your business, your way.
Sam White
Executive Chairman & CEO, Loan Market
Sam White
Executive Chairman & CEO, Loan Market
Ewen Stafford
Executive Director and CEO, LMG
Ewen Stafford
Executive Director and CEO, LMG
Cherie Bell
Group Executive, Finance, Strategy & Risk
Cherie Bell
Group Executive, Finance, Strategy & Risk
Carly Lloyd
Group Executive, People & Culture
Carly Lloyd
Group Executive, People & Culture
Whitney Cali
Group Executive, Product, Tech & Data
Whitney Cali
Group Executive, Product, Tech & Data
Rob Thomas
National Director, LMG Residential
Rob Thomas
National Director, LMG Residential
Shane Howell
Group Executive, LMG Business Lending & Interim CEO, Asset Finance
Shane Howell
Group Executive, LMG Business Lending & Interim CEO, Asset Finance
Stephen Scahill
Group Executive, Commercial
Stephen Scahill
Group Executive, Commercial
Nicole Glen
Chief Operating Officer, LMG
Nicole Glen
Chief Operating Officer, LMG
Jason Furnell
Chief Innovation Officer
Jason Furnell
Chief Innovation Officer
Luke Jarmaine
Chief Risk Officer
Luke Jarmaine
Chief Risk Officer
Bruce Patten
CEO & Managing Director, NZFSG
Bruce Patten
CEO & Managing Director, NZFSG
What we stand for
Built on belief, backed by action
Our values guide everything we do, from how we treat our brokers to how we build our platform. We don’t just say it, we show it. Every day.
We do what we say
Our reputation is our biggest asset. Earn respect by delivering. Stand up for our beliefs. Collective ownership, individual accountability.
Go further together
Lean on each other. Support & Challenge. Be who you are. Celebrate shared success. Fearless debate, but have each other’s back.
Hungry but humble
Win with humility. Embrace Grit. Personal Drive. Agile Action. Make a difference.
Be curious, think openly
Embrace challenges. Stay open-minded. Simplify and innovate. Face into brutal realities.
Compassion for our customers
Customer respect & empathy. Ownership & Impact. Cultivate evangelists. Advocate & pioneer change.
What makes us different
Broker-first, every step of the way
Not all aggregators are built the same. At LMG, we’ve deliberately taken a different path; one that puts brokers first in every way. From our ownership structure to our tech and support, everything is designed to help you grow with confidence, not complexity.
Why LMG-
100% family-owned and operated<
We work for brokers, not shareholders—so our priorities are yours.
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Tech designed by brokers, for brokers
MyCRM is built in-house, with features co-created by the brokers who use it.
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Transparent pricing with no nasty surprises
Flat-fee and full-service options—all with radically clear value.
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One platform for the diversified broker
Whether you specialise or diversify, residential, commercial and asset finance all run from the same place. No juggling logins, no messy handovers—just one place to run your business and referrals.
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All finance types under one roof
Residential, commercial, and asset finance—fully supported on one login.
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Real support, not just software
Dedicated PMs, compliance coaches, and onboarding that actually helps.
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Tailored paths for any stage of business
From starters to diversified powerhouses, there’s a model to match you.
You’re backed by more than just great tech and support; you’re backed by people who get it. Our communities are built to bring brokers together through shared learning, wellbeing and recognition. Whether you’re just starting out or scaling up, there’s a network here to grow with you.
- Peer groups for young business owners, asset and commercial specialists, CSMs and more
- Best Interest Mates for peer-led wellbeing support
- Leading Ladies for female business owners and brokers
- Learning and development through retreats, events and workshops
- Recognition programs that celebrate growth and performance milestones
News & Resources
For brokers who like to stay a step ahead
Stay across industry updates, broker wins, upcoming events and practical content to help you keep growing – professionally and personally.
LMG appoints Shane Howell to deepen SME & business lending capability
Australia’s largest loan aggregator LMG has appointed Shane Howell as Group Executive – Business Lending, deepening its investment in SME and business lending across Australia and New Zealand. Howell joins LMG on Monday 4 May after 20 years at the Westpac Group, most recently as General Manager of Commercial Banking and Managing Director of Business …
Banker to Broker: from ‘one size fits all’ to community champion
Steven Toome, a dedicated broker from Port Lincoln, South Australia, had spent years working in the banking industry, looking for a way to make a bigger impact on the lives of his customers. Feeling limited by the rigid policies and constraints of the bank, Steve made the switch to finance broking, allowing him to offer …
Sugar hit or sustained boom? LMG’s verdict on the First Home Buyer Deposit Scheme.
The Government’s 5% Deposit Scheme sent first home buyer activity through the roof in late 2025 — but the real question is what comes next. LMG has crunched the numbers across lodgements, settlements and state-by-state trends to give brokers a clear picture of where the market is heading.
The 2026 Training and Events Guide is here
There’s nothing quite like being in a room full of brokers who just get it. At LMG, our national conferences, local events, webinars and on-demand learning bring our network together to celebrate, learn and lift each other up – because when one of us grows, we all do.
Accelerate Action
Empowering women to transform the future of finance Special International Women’s Day event: on-demand webinar 🕒 60 min How do we accelerate action and create more opportunities for women in the industry? The mortgage broking & finance industry has evolved significantly over the last 30 years, including the women representation, despite long been male-dominated. In …
Industry recognition
We come highly recommended by experts
When brokers succeed, we do too. That’s why we’ve been named Aggregator of the Year and Tech Platform of the Year, again and again.
Benefit from being part of Australia’s most progressive broker community
Get in touch or call us on 1800 ASK LMG (1800 275 564)
