Why LMG

We back our brokers, all-in

We’re not just your aggregator, we’re your business partner. We’re 100% family owned and led, with no bank shareholders to answer to. With options from flat fee to full service, and the #1 tech platform in the country, we’re here to help. Come and have a chat.

What makes us different

Broker-first, always

Not all aggregators are built the same. At LMG, we’ve deliberately taken a different path—one that puts brokers first in every way. From our ownership structure to our tech and support, everything is designed to help you grow with confidence, not complexity.

  • 100% family-owned and operated

    We work for our brokers, not shareholders.

  • All finance types under one roof

    Residential, commercial and asset finance, all in one platform.

  • #1 tech platform in the industry

    Our in-house MyCRM platform has been co-created by the brokers using it every single day.

  • Real support, not just software

    Dedicated broker managers, onboarding assistance, a 24/7 support team, specialists and compliance coaches, all here to help.

  • Transparent pricing with no nasty surprises

    From flat-fee to full service, we’re big on value.

  • Choice for any stage of business lifecycle.

    We’ve got a choice of business models built to suit any stage of your business lifecycle.

What we stand by

The promises we make to brokers

We’re promise makers, not promise breakers. From time-saving tech to real growth support, everything we do is designed to help brokers grow faster, work smarter, and stay ahead.

Keep You Safe

Security and compliance, without the stress.

Compliance is built into everything we do. From automated recordkeeping to best-practice workflows, your business is protected – quietly, efficiently, and securely.

*Stat*
Average revenue increase from diversification
100%
Audit pass rate with built-in compliance tools and bank-grade security
Find & Keep Clients

Stay top-of-mind, win more repeat business.

With automated marketing and client engagement tools, we help you retain more clients and drive referrals – without manual effort.

35%
Higher client retention with LMG's marketing suite
Grow Your Business

Support for brokers ready to scale.

We help with hiring, outsourcing, and process improvement – so when you’re ready to grow, you’ve got a partner who’s done it before.

9 in 10
Brokers expand their team with our support
*Stat*
Higher client retention with LMG’s marketing suite

Gain more hours in your day

Our in-house tech, MyCRM, was built to automate and simplify. From digital forms to compliance tracking, we free you up to do what matters serving clients.

5–7 hours
Saved per week, on average

Security and compliance, without the stress.

Compliance is built into everything we do. From automated recordkeeping to best-practice workflows, your business is protected – quietly, efficiently, and securely.

*Stat*
Average revenue increase from diversification
100%
Audit pass rate with built-in compliance tools and bank-grade security

Unlock every client opportunity.

Offer more than just home loans. With LMG, you can seamlessly support residential, commercial, and asset finance from a single platform.

24%
Average revenue increase from diversification

Stay top-of-mind, win more repeat business.

With automated marketing and client engagement tools, we help you retain more clients and drive referrals – without manual effort.

35%
Higher client retention with LMG's marketing suite

Support for brokers ready to scale.

We help with hiring, outsourcing, and process improvement – so when you’re ready to grow, you’ve got a partner who’s done it before.

9 in 10
Brokers expand their team with our support
*Stat*
Higher client retention with LMG’s marketing suite

Launch fast. Look professional.

Websites, email marketing, CRM – LMG helps brokers launch with everything in place, so they can start serving clients from day one.

<7 days
To full setup and onboarding
How we help

One partner. Five powerful ways to grow.

  • Technology
  • Support
  • Marketing
  • Growth Services
  • Diversification

Technology that saves time, builds trust, and drives growth

MyCRM is purpose-built for brokers—simple, powerful, and built in-house to evolve with your business. It automates the admin, streamlines compliance, and helps you work smarter across all finance types.

Our technology
  • Built in-house

    No vendors, no delays—just fast improvements based on broker feedback.

  • One login for all lending types

    Residential, commercial, and asset finance in one place.

  • AI-powered automation

    Speed through data entry, document uploads and voice-to-text notes.

  • Compliance made simple

    Built-in checks and smart prompts help you stay protected.

  • Broker dashboards

    Track deals, client activity, and business performance at a glance.

5–7 hours
Icon
Saved per week using MyCRM

Support teams that feel like an in-house crew

From onboarding to complex scenarios, our specialists work beside you. Expect proactive check-ins, rapid answers, and one place to triage the daily noise so you can stay in front of clients.

Meet our support
  • Dedicated broker coach

    Every business partners with a coach who knows your numbers, people, and goals.

  • Compliance triage desk

    Get fast guidance on NCCP, BID and documentation before anything goes to a lender.

  • Loan packaging squad

    Submit-ready files built for you so processors and clients aren’t kept waiting.

  • Lender escalation desk

    Direct access to escalation pathways when an application needs extra momentum.

  • Weekly training calendar

    Live masterclasses covering policy changes, leadership, and operational excellence.

24/7
Icon
Live coverage across phone, email, and Slack

Marketing that keeps your brand visible every week

Great marketing requires consistency. Our studio plans, creates, and deploys campaigns so your story shows up in inboxes, feeds, and events without adding headcount.

Explore marketing
  • Done-for-you campaigns

    Email, landing pages, and social ads launched for you with compliance baked in.

  • Always-on social content

    Ready-to-post tiles, videos, and captions that match your brand kit.

  • Automated nurture journeys

    Segmented email flows that keep prospects and settled clients engaged.

  • Lead capture toolkit

    Interactive forms, calculators, and quizzes that plug straight into MyCRM.

  • Brand studio access

    Designers on standby for pitch decks, proposals, signage, and events.

2x leads
Icon
Average uplift in enquiries after 3 months

Growth services that scale with every new desk

Scaling a brokerage shouldn’t mean working longer hours. Our growth team builds the plan, people, and rhythm that keep revenue and culture moving in the same direction.

Scale with us
  • Pipeline strategy sessions

    Monthly deep dives into conversion, velocity, and where to focus effort.

  • Business planning intensives

    Facilitated workshops that turn your numbers into quarterly execution plans.

  • Recruitment concierge

    Shortlisted admin, processors, and brokers ready for interviews when you are.

  • M&A and succession support

    Guidance on valuing, buying, or selling brokerages when opportunity knocks.

  • Leadership peer forums

    Quarterly roundtables that connect you with top-performing principals.

35% faster
Icon
Settlement growth for firms in coached programs

Diversification that unlocks every client opportunity

Clients expect a single adviser who can solve multiple finance needs. We help you branch into commercial, asset finance, wealth, and protection with specialists behind every deal.

Diversify now
  • Commercial specialists on call

    Lean on seasoned credit minds for complex structures and lender selection.

  • Asset finance desk

    Same-day quotes for equipment, fleet, medical, and fit-out deals.

  • Private lending access

    Tap accredited non-bank partners when clients need flexible options.

  • Insurance & wealth partners

    Bundle protection and advisory services into every annual review.

  • Property & SMSF expertise

    Specialists ready to navigate development funding and self-managed loans.

30+ lenders
Icon
Accredited across commercial, asset and private funding
LMG at a Glance

Australia & New Zealand’s largest broker community

Backed by decades of experience and a relentless focus on innovation, LMG leads the industry in tech, people, performance and diversification.

 

How does LMG stack up against other aggregators? Find out.

LMG at a glance
LMG statistics
31+

Years strong

400+

Support staff

1M+

Clients served

96

NPS score

4x

Tech Platform of the Year

6,000+

Brokers

100+ Lenders

The biggest and most diverse panel in the industry

From the big four to boutique specialists, LMG connects brokers with Australia’s most extensive lender panel – giving your clients more choice and you more deals.

Resimac
Pepper Money
People’s Choice
Paramount
P&N Bank
New Castle Permanent
nab
MyState Bank
Mortgage Mart
Mortgage EZY
Me Bank
Macquarie Bank
MA Money
Liberty
La Trobe Financial
Keystart
ING
HomeStart
Heritage Bank
Great Southern Bank
Granite Home Loans
Go Flexi
Go Edge
Go Beyond
Firstmac
Commonwealth Bank
Brighten
Bridgit
Bluestone
Better Choice
Bankwest
Bankfirst
Bank of Sydney
Bank of Queensland
Bank of Melbourne
Bank of China
Bank of Australia
Auswide Bank
Australian Financial
Apollo
Credit Union
Beyond Bank
Bendigo Bank
BCU Bank
BankSA
ANZ
AMP
Resimac
Pepper Money
People’s Choice
Paramount
P&N Bank
New Castle Permanent
nab
MyState Bank
Mortgage Mart
Mortgage EZY
Me Bank
Macquarie Bank
MA Money
Liberty
La Trobe Financial
Keystart
ING
HomeStart
Heritage Bank
Great Southern Bank
Granite Home Loans
Go Flexi
Go Edge
Go Beyond
Firstmac
Commonwealth Bank
Brighten
Bridgit
Bluestone
Better Choice
Bankwest
Bankfirst
Bank of Sydney
Bank of Queensland
Bank of Melbourne
Bank of China
Bank of Australia
Auswide Bank
Australian Financial
Apollo
Credit Union
Beyond Bank
Bendigo Bank
BCU Bank
BankSA
ANZ
AMP
Resimac
Pepper Money
People’s Choice
Paramount
P&N Bank
New Castle Permanent
nab
MyState Bank
Mortgage Mart
Mortgage EZY
Me Bank
Macquarie Bank
MA Money
Liberty
La Trobe Financial
Keystart
ING
HomeStart
Heritage Bank
Great Southern Bank
Granite Home Loans
Go Flexi
Go Edge
Go Beyond
Firstmac
Commonwealth Bank
Brighten
Bridgit
Bluestone
Better Choice
Bankwest
Bankfirst
Bank of Sydney
Bank of Queensland
Bank of Melbourne
Bank of China
Bank of Australia
Auswide Bank
Australian Financial
Apollo
Credit Union
Beyond Bank
Bendigo Bank
BCU Bank
BankSA
ANZ
AMP
AMP
ANZ
BankSA
BCU Bank
Bendigo Bank
Beyond Bank
Credit Union
Apollo
Australian Financial
Auswide Bank
Bank of Australia
Bank of China
Bank of Melbourne
Bank of Queensland
Bank of Sydney
Bankfirst
Bankwest
Better Choice
Bluestone
Bridgit
Brighten
Commonwealth Bank
Firstmac
Go Beyond
Go Edge
Go Flexi
Granite Home Loans
Great Southern Bank
Heritage Bank
HomeStart
ING
Keystart
La Trobe Financial
Liberty
MA Money
Macquarie Bank
Me Bank
Mortgage EZY
Mortgage Mart
MyState Bank
nab
New Castle Permanent
P&N Bank
Paramount
People’s Choice
Pepper Money
Resimac
AMP
ANZ
BankSA
BCU Bank
Bendigo Bank
Beyond Bank
Credit Union
Apollo
Australian Financial
Auswide Bank
Bank of Australia
Bank of China
Bank of Melbourne
Bank of Queensland
Bank of Sydney
Bankfirst
Bankwest
Better Choice
Bluestone
Bridgit
Brighten
Commonwealth Bank
Firstmac
Go Beyond
Go Edge
Go Flexi
Granite Home Loans
Great Southern Bank
Heritage Bank
HomeStart
ING
Keystart
La Trobe Financial
Liberty
MA Money
Macquarie Bank
Me Bank
Mortgage EZY
Mortgage Mart
MyState Bank
nab
New Castle Permanent
P&N Bank
Paramount
People’s Choice
Pepper Money
Resimac
AMP
ANZ
BankSA
BCU Bank
Bendigo Bank
Beyond Bank
Credit Union
Apollo
Australian Financial
Auswide Bank
Bank of Australia
Bank of China
Bank of Melbourne
Bank of Queensland
Bank of Sydney
Bankfirst
Bankwest
Better Choice
Bluestone
Bridgit
Brighten
Commonwealth Bank
Firstmac
Go Beyond
Go Edge
Go Flexi
Granite Home Loans
Great Southern Bank
Heritage Bank
HomeStart
ING
Keystart
La Trobe Financial
Liberty
MA Money
Macquarie Bank
Me Bank
Mortgage EZY
Mortgage Mart
MyState Bank
nab
New Castle Permanent
P&N Bank
Paramount
People’s Choice
Pepper Money
Resimac

Growth stories from across the LMG community

We back brokers from their first deal to their first hire and beyond. See what it looks like when you combine people, tech, and the right support.

How strategic marketing amplified the impact of a community champion

“What’s stopping me from doing this myself?” A thought that kept echoing in Dan Brown’s mind as a small business banking manager at NAB, helping entrepreneurs secure finance to build their dreams. After 13 years in banking and inspired by the confidence and success of the business owners he served, Dan took the leap into … Continued

From the Skies to Settlements: Matt Symons’ runway to broking
LMG

Matt began looking for a way to transfer his skill set and existing financial knowledge into a new industry—and made the bold pivot to become a mortgage broker.

When COVID grounded Matt Symons’ 10-year aviation career overnight, he didn’t wait for the skies to clear. With a baby on the way and a mortgage to match, he made the call to pivot — and launched Balmoral Financial on Sydney’s Lower North Shore. Seven months in, he’d settled 91 deals worth $71M. Here’s how he built his runway to success.

30 Years of putting customers first: how Loan Market changed the Broker landscape

How it all started In 1994, Loan Market launched with a simple vision: put customers first, always. The early days were scrappy—fax machines, paper applications, and late-night visits to clients’ homes. What they lacked in technology, they made up for in tenacity. Over time, the industry shifted. Aggregators grew. Regulations increased. But Loan Market stayed … Continued

How Loan Market helped Nitish Kumar’s business generate over 900 leads in 12 months

Looking for a better way to service his clients, grow his business and become a completely digital business, Nitish Kumar joined Loan Market in 2019 and has gone on to build a fantastic business in Loan Market Canberra. With aspirations to grow a large brokerage to support a broader range of clients and develop strong … Continued

Cultivating Excellence: Sam and Bechara’s blueprint for success with Loan Market

Before entering broking, Sam Walker was a publican. In 2008, he left hospitality and in a casual chat with his mortgage broker was told, “I think you’d be a great broker” because of Sam’s natural financial acumen. Deciding to take the plunge, Sam transitioned into the world of finance broking.  Working as a solo broker … Continued

Building on trust: how Samantha Barnett leveraged brand power for rapid business growth

In just twelve months, Samantha Barnett is forging a path as one of Loan Market’s stand-out brokers, hitting the ground running with significant lead generation and customer success. Achieving entry to CBA’s prestigious $1B club as a BDM, she felt like she’d hit a ceiling in the banking world, son 2021, she joined LMG as … Continued

From banker to broker

Wanting to do more for her clients, Jaime traded the stability of managing a branch at a major bank for the freedom and challenge of building something of her own.

Amanda Young transitioned from a successful banking career into broking during the height of the COVID-19 pandemic. With her customer-first approach and an eye on small business lending, she built a thriving brokerage while managing the unique challenges of remote work and homeschooling. Amanda’s decision to partner with Loan Market, driven by its culture and … Continued

Founded by Damien Roylance in 2015, Entourage was born with a simple mission – to provide award-winning service from a team that listens to the needs of everyday Australians, and they’ve done just that.  Emerging as a leading brokerage in the country, Entourage has received widespread industry recognition for customer satisfaction, winning Australian Brokerage of … Continued

How Brenden Lowbridge brought his vision to life by scaling his business.

How he set about educating, assisting and inspiring customers. Money Links was founded in 2000 by Gary Ross. With 15+ years of experience in the financial industry, Brenden Lowbridge joined forces with Gary, his mentor, in 2017. Brenden later assumed the reins from Gary, marking the beginning of a new era for Money Links. As … Continued

Real estate savant to broker: Kirsty Dunphey’s path to a billion-dollar business

How she’s rapidly growing a brokerage as a parent. It’s not often a 20-year-old stays at hotels to acquire a real estate manager’s license, but Tasmanian native Kirsty Dunphey is no ordinary individual. One of Australia’s youngest principal agents by 21, she was recognised as the National Winner of Telstra’s Young Business Woman of the … Continued

While working as a broker for a large brokerage firm, Evelyn recognised a gap in the market to deliver a unique selling proposition that prioritised customer service and education for borrowers. Seizing the opportunity to address this gap and meet her ambition of being her own boss, Evelyn launched Everlend in 2020. Looking for support … Continued

Dan Zarkovic’s path to the top 1%

How he leverages a team and database to reach massive milestones. “I could’ve easily sat on cruise control, but at the same time you rub shoulders with really big businesses and you go – challenge accepted.” Daniel Zarkovic, director of Loan Market Narellan, is kicking major goals as a Loan Market broker and business owner. … Continued

Communities

Join a broker community that actually feels like one

Learn more about LMG Communities

You’re backed by more than just great tech and support; you’re backed by people who get it. Our communities are built to bring brokers together through shared learning, wellbeing and recognition. Whether you’re just starting out or scaling up, there’s a network here to grow with you.

  • Peer groups for young business owners, asset and commercial specialists, CSMs and more
  • Best Interest Mates for peer-led wellbeing support
  • Leading Ladies for female business owners and brokers
  • Learning and development through retreats, events and workshops
  • Recognition programs that celebrate growth and performance milestones
Community Network
Young Business Owners
Best Interest Mates
Leading Ladies
Customer Managers Support
Commercial Connect Circle
Young Business Owners
Best Interest Mates
Leading Ladies
Customer Managers Support
Commercial Connect Circle
Young Business Owners
Best Interest Mates
Leading Ladies
Customer Managers Support
Commercial Connect Circle
Commercial Connect Circle
Customer Managers Support
Leading Ladies
Best Interest Mates
Young Business Owners
Commercial Connect Circle
Customer Managers Support
Leading Ladies
Best Interest Mates
Young Business Owners
Commercial Connect Circle
Customer Managers Support
Leading Ladies
Best Interest Mates
Young Business Owners
Industry recognition

We come highly recommended by experts

When brokers succeed, we do too. That’s why we’ve been named Aggregator of the Year and Tech Platform of the Year, again and again.

MPA Additional Income Streams
2022
MPA BDM Support – Brokers on Aggregators
2022
Communication with brokers – Brokers on Aggregators – MPA
2022
2022
IT AND CRM SUPPORT – Brokers on Aggregators – MPA
2022
IT AND CRM SUpport – Brokers on Aggregator – MPA
2022
Marketing Support- Brokers on Aggregator – MPA
2022
Quality of Lending Panel – Brokers on Aggregator – MPA
2022
MPA – Brokers on Aggregator 2022
2022
MFAA Excellence Awards Professional Development Award
2021
MFAA Excellence Awards – Diversity and Inclusion Program Award
2021
MFAA Excellence Awards – Aggregator Award
2021
Australian Digital Technology Awards – Mortgages
2021
TA – ABAs – Major Aggregator of the Year
2021
TA – ABAs – Broker Marketing Platform of the Year
2021
Brokers on Aggregators
2021
Brokers on Aggregators
2020
Mortgage Business – Marketing and CRM Platform of the Year
2023
ABAs CRM Platform of the Year
2023
Additional Income Streams – Brokers on Aggregators MPA
2023
Lead Generation – Brokers on Aggregators MPA
2023
Marketing Support – Brokers on Aggregators MPA
2023
Quality of Lending Panel – Brokers on Aggregators MPA
2023
Brokers on Aggregators MPA
2023
CRM Platform of the Year – ABAs
2024
Broker Marketing Platform of the Year – ABAs
2024
Major Aggregator of the Year – ABAs
2024
Asset Finance – Aggregator of the Year – CAFBA
2024
Commercial Finance – Aggregator of the Year – CAFBA
2024
ABAs – CRM Platform of the Year
2025
AMAs – aggregator of the year
2024
Compliance Support
2025
IT AND CRM SUPPORT
2025

Benefit from being part of Australia’s most progressive broker community

Get in touch or call us on 1800 ASK LMG (1800 275 564)

Let’s Chat
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
'Gallery image
Start your journey today

Get in touch with our team

Complete the form and one of our team members will be in touch with you shortly.