“The more we share in the industry, the better we all are. At Loan Market, we don’t set out to be known in the industry or a figurehead in the industry. What makes Loan Market brokers unique is the culture of sharing and wanting to help each other grow and be as awesome as they can be.”

Sarah Thomson

Director – Loan Market Geelong City

You’re only as good as the people you surround yourself with.

Loan Market brokers are some of the most productive in the industry, supporting up to 86% more clients than the MFAA national average while maintaining a customer satisfaction (net promoter) score of +98. The concept of ‘success breeds success’ and leaning on one another for support is not just an idealogy, it’s deeply ingrained - this family of business owners collaborate and celebrate their growth milestones together.

 

Go beyond your goals


The feeling of achieving a goal is best shared, and benchmarking is essential for continuous improvement.

Loan Market brokers have the systems and data they need to measure their performance against both industry standards and their peers. They collaborate, identify areas for growth and stay ahead of the competition.

Loan Market’s Reward and Recognition program celebrates success on both individual and business levels. Reaching a status means more than ego. It signifies excellence in broking. Go from good to great, unlocking more tools and support for your business and professional development, like the Elevate program

Learn together, grow together and celebrate together with all roads leading to the industry’s largest annual conference, Scale Up and the Loan Market International Awards.

Loan Market 2024 International Awards

Explore events + recognition →

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We stay because of the brand

The blue ribbon in mortgage and finance broking

No matter how lofty the goal, Loan Market backs the growth and individuality of every broker.

Free from lock-in contracts or handcuff agreements, brokers can leave at any time - but they don’t.

They stay because of the supportive culture and community of brokers and staff, and the freedom and flexibility to run their business the way they want to run it. 

“The Loan Market brand brings professionalism that I don’t think we see elsewhere in the industry. We’ve got top operators throughout Australia and New Zealand. We’ve got a collective brand that we collectively build on, which individual businesses don’t have. We’re getting stronger, and I think that professionalism, that holistic service of helping our clients not just get a mortgage, but work with them on their journey to retirement and financial freedom is why people come to Loan Market.”

Cameron Marcroft

Director - Loan Market Central

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A brand of attraction

In 2023 the Loan Market brand was seen over 22.5 million times and reached close to 16 million Aussies.

With a 600+ broker community across Australia, the Loan Market brand is far more recognised than independent broker brands, generating 3 x more digital leads than an independent brand.

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Most productive brokers

Loan Market brokers nationally help 86% more clients than the industry average.

How? It helps having industry-leading technology, optimised processes, specialist support and ongoing business coaching.

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Most highly rated brokers

Loan Market has helped Aussies for over 30 years and carries a reputation of going over and above to ensure clients get a fair go with finance. Our brokers have an average +98 Net Promoter Score (NPS).

 

Not only do they earn more, but Loan Market brokers also have the highest client (net promotor) satisfaction score in the industry – clients love Loan Market brokers.
*than independently branded broker businesses

We go above so you can go beyond.

Frequently Asked Questions

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Isn't Loan Market just like any other large brokerage?

Loan Market brokers write more loans per year than the average Australian broker and record a client NPS score of +98.

And here’s why:

1. They leverage technology to deliver a superior customer experience at every touchpoint - digital and in-person, evidenced by a net promoter score of +98.

2. Loan Market brokers leverage a proven broker business operating system to build smarter businesses and write more loans.

3. Loan Market brokers get more digital leads on average (than independently branded brokers) by leveraging the power of the collective brand -  utilising cutting-edge marketing strategies, expertise and an unrivalled referral network.

4. Loan Market's exclusive partnership with Ray White enables brokers to integrate a Ray White referral partnership into their business from the get-go.

Does a franchise brand like Loan Market restrict broker autonomy?

Brokers worry that joining a franchise brokerage might restrict their business autonomy.

But not all franchise models are the same.

Loan Market is unique. Unlike other franchise brokerages, Loan Market gives you the freedom and flexibility to run your broking business the way you want to run it – there are no strict constraints here.

Does joining Loan Market mean I lose my own brand identity?

Loan Market provides the opportunity for business owners to trade under a unique business name whilst leveraging the power of national brand.

And at Loan Market, we give brokers the freedom and flexibility to run your broking business the way you want to run it.

Aren't all franchise brokerages all the same?

This could not be further from the truth.

Loan Market allows you to leverage our trusted Loan Market consumer brand along with high-touch ‘done-for-you’ marketing support, but without the constraints that often come with a franchise model.

We give you the freedom and flexibility to run your business the way you want to run it. We don't restrict you with handcuff agreements or lock-in contracts - you can choose to leave at any time without penalty.

As a result, Loan Market brokers are most productive brokers in the industry, settling 66% more than the industry average.

Is Loan Market only for inexperienced brokers?

Many of Australia’s most successful brokers are Loan Market brokers.

In fact in 2023, eight of the 2023 Top 100 brokers were Loan Market branded brokers, making Loan Market the leading brokerage on the list.

Is the Loan Market franchise agreement expensive?

Grant Rheuben, 2022 Broker of the Year, reflects on his 18 year relationship with Loan Market explaining “it’s not what you pay, it’s what you make."

Loan Market brokers are the most productive in the industry and settle 66% more loans per year than the industry average.