Brokers place Loan Market on top for 4th year in a row

At Loan Market, we’ve made it our mission to support family-owned businesses to be more successful.

And for us, there’s no greater judge of our commitment than our brokers. To be voted #1 for the fourth year in a row in the annual Brokers on Aggregators poll for 2023 is affirmation that we are delivering what we promise.

Unveiled this week, Loan Market’s brokers came in on top overall, across the different value propositions, with an average ranking of 4.56 out of 5.

Loan Market’s brokers gifted the brand a swag of medals:

Loan Market National Director Andrew Thompson described the result as the ‘ultimate endorsement’.

“This is the fourth year in a row our brokers have put us on top in this industry ranking,” he said.

“At Loan Market, we are not like other franchises with lock-in contracts, so it’s easy for brokers to leave. This means we have to work hard to earn the trust of our brokers so they want to stay. These are the reasons Loan Market has performed so well in MPA’s Brokers on Aggregators survey.”

Loan Market brokers benefit from support, systems and innovations to:

• Stay ahead of the market using innovative, award-winning tech solutions that do the heavy lifting on lodgement and compliance;
• Diversify their revenues and build smarter businesses;
• Attract and retain more clients with industry-leading marketing platforms and expertise;
• Deliver a superior customer experience at every touchpoint — digital and in-person;
• Be part of Australia’s most progressive broker community.

“Loan Market has always offered support throughout good and challenging times. They provide options for other income streams and ongoing training.” - Broker feedback, MPA’s Brokers on Aggregators survey, 2023.

Mr Thompson said Loan Market’s lead generation strategy filled the pipelines of brokers.

“Loan Market brokers benefit from an exclusive integrated referral partnership with Ray White, our affiliate and Australasia's largest real estate group,” he said. “This relationship is nurtured at a corporate level, with initiatives like Love Your Landlord that promotes Loan Market brokers working with Ray White principals and property managers to help landlords.”

Loan Market’s suite of marketing tools provide unique market engagement, with a focus on automation.

Loan Market’s My Lead Generator allows brokers to embed a personalised URL within ready-made online marketing channels, like their social media posts and email communications. Leads are also verified through mobile, giving brokers greater confidence in creating a genuine relationship with the client, faster.

Its social media advertising tools also allow brokers to engage with the market via video through engaging, cost-effective solutions. The digital marketing strategy combined to deliver brokers almost 30,000 network leads over the last 12 months.

“This result is hugely pleasing as lead generation is at the core of our promises to help brokers find and keep more customers and build a bigger business. We know that leads are the lifeblood of any broker business, so a constant flow of quality leads is important. We’ve spent years innovating lead-gen solutions for brokers, as well as capitalising on existing referral partnerships,” said Mr Thompson.

Loan Market brokers can also access to the industry’s best Asset Finance origination platform to lodge car, equipment and personal loans themselves. Or if brokers want to focus their energies on their pipeline of mortgage clients, Loan Market  Asset Finance has a digital referral hub where they can refer their clients to experts.

“I believe Loan Market to be an extremely supportive aggregator. They are innovative and actively seek to provide their brokers with network expansion and 1:1 care. I’m really happy with their service and genuinely feel they want the best for their brokers.” - Broker feedback, MPA’s Brokers on Aggregators survey, 2023.

Adding further income streams, Loan Market brokers can call-on LMG Commercial Finance’s dedicated specialists around the country who offer expert training in the specialisation;

• Networking and upskilling through Commercial Finance-focused events;
• Access to lenders who offer niche commercial and business finance solutions;
• Governance of a Commercial Referral Hub.

Overall, they ensure the entire lodgment process is easier and beneficial to brokers which again builds a stronger and broader relationship with their clients; a trusted adviser.

Mr Thompson added: “We’ve never rested on our laurels - everyone from our Broker Success Teams to Marketing, Compliance to the MyCRM team and Brokerversity remains committed to providing the industry’s best broker proposition.”

Find out more about how Loan Market can help you run better, more profitable businesses. Chat to our friendly growth team.