The Winners' Series: Green Finance Group

Brisbane-based Green Finance Group’s focus on sector specialisations has underpinned its achievement in being named Loan Market’s top international business.

From residential mortgages to agribusiness, property development to hotels, Green Finance Group has evolved to become a brokerage capable of servicing every finance need and client. Offering sector specialisations has led to Green Finance Group attracting a strong database of high-net-worth investors, successful SMEs and discerning owner-occupants.

The office’s combined expertise - the majority of brokers transitioned to broking after senior roles in banking - has established it as a sought-after brokerage for clients right around Australia, resulting in the business lodging more than $1bn in loans over the last financial year.

Managing Director Daniel Green was also named Loan Market’s Top Commercial Broker in the International Awards. While he’s adept at all requests, he holds particular specialisations in pub and childcare finance.

New recruits have also been enticed by Green Finance Group’s investment in support personnel. Investing in trained support specialists who manage loan packaging and other administrative duties, the brokers can dedicate their time to delivering the very best strategic advice and justifying their profiles as sector and industry specialists.

From a marketing perspective, Green Finance Group employs:

• high-quality newsletters that reflect the commercial needs of clients;
• engaging video content across social channels;
• A contemporary website (maintaining a high emphasis on sector specialisations).

Loan Market Queensland Director Trent Clyne said Green Finance Group set a high benchmark for other businesses in the industry.

“Daniel and the team are highly professional in their processes. They understand the assessment process inside-out which allows their clients faster certainty in their finance journeys,” said Mr Clyne.

“They have specialists in every sector: brokers that don’t just dabble in a particular area, but deal with the individual lenders, nuances and stakeholders of specific sectors on a daily basis. As a result, they deliver a level of guidance and confidence that’s unmatched.”

Whether it’s a $40,000 top-up for a bathroom renovation or a $100m purchase of a portfolio of allied health centres, its brokers approach every engagement with the same service commitment.