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Better Begins here.

Empowering brokers to do what they do best

LMG Asset Finance has been born from a desire to build true value into the business of our partners by adding value where it matters.

We have designed a value proposition that allows our brokers to be brokers and focus on the growth of their business.

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Better Begins here.

Empowering brokers to do what they do best

LMG Asset Finance has been born from a desire to build true value into the business of our partners by adding value where it matters.

We have designed a value proposition that allows our brokers to be brokers and focus on the growth of their business.

Who is LMG Asset Finance?

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With a passion for innovation, LMG Asset Finance, previously known as Nodifi founder and Chief Executive for Asset Finance, Tom Caesar's obsession with technology, digital marketing and the wide world of online business began with his first Google Marketing campaign and website in 2009.

Now with 13+ years of experience in asset finance, mortgages, commercial lending and non-conforming lending, it's easy to understand how Tom's tech-focused approach is continuing to see LMG Asset Finance evolve into a solution that exceeds all expectations. 
 

1000
+

brokers

20000
+

happy clients

13
+

years of experience

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Leadership Team

LMG Asset Finance has been born from a desire to build true value into the business of our partners by adding value where it matters.

We are, and have always been, focused on driving value for our investors and creating a positive impact for our employees, brokers, customers, and the communities in which we operate.

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Growth & Support Team

We are all in on brokers. That means we’ll be right here to champion you as you lead the future of broking.

Whatever opportunities the future holds, we’ll be right here providing you with the lift you need to reach them.

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Our Value Proposition

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Diversified Broker

1 Platform enabling a brokers to write commercial, resi and asset finance from the one place (My CRM 360? TBA)

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Asset Specialist

Strong focus on specialist plus being a plan that gives brokers the tools to grow, be more productive and connect with a community or like minded brokers

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Micro Referral Hub

We will promote your business to the network to build referrals (More expensive but more opportunities)

Our Values

We’re here to support your business today and grow your business in the future.
We do this through our values. 

LMG Icon_MASTER_save you time

We save you time.

Know how to manage a loan from lead through to settlement

LMG Icon_MASTER_keep you safe

We keep you safe.

Know how to manage a loan from lead through to settlement

LMG Icon_MASTER_grow your business

We help you grow your business.

Know how to manage a loan from lead through to settlement

LMG Icon_MASTER_find keep clients

We help you find & keep clients.

Know how to manage a loan from lead through to settlement

LMG Icon_MASTER_diversify

We help you start a successful business.

Know how to manage a loan from lead through to settlement

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Asset Finance Community

Connecting a community of asset finance specialists to develop a network of high performing professionals.

This community provides a forum to digress on what's going on in the industry, technology, marketing, events, challenges and opportunities.

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Leadership Team

Tom C-1
Tom Caesar
Group Executive, LMG Asset Finance
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Ryan G
Ryan Greaney
Head of Sales + AggregationIcons-linkedin-45
Jordan M
Jordan Mutton
Head of Strategic PartnershipsIcons-linkedin-45
Tim W
Tim Wells 
Head of OperationsIcons-linkedin-45
Ace V
Alex Ventura
Head of Marketing, Asset + CommercialIcons-linkedin-45
Chris S
Chris Sims
Head of ProductIcons-linkedin-45
Dave L
Dave Longbottom
Head of Technology
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Sam G
Sam Greenwood
Head of Engineering
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Liz S
Liz Somers
Head of Asset Finance, Loan Market & Partner
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Growth & support team

Clint H
Clint Hawthrone
Growth + Aggregation Manager
NSW / ACT
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Matt T
Matt Thompson
Growth + Aggregation Manager
QLD
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Scollo
Daniel Scollo 
Growth + Aggregation Manager
VIC / TAS
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Peter F
Peter Fullwood
Growth + Aggregation Manager
WA
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Michael M
Michael Marafiote
Broker Success Manager
VIC/TAS & QLD
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Tom M
Tom Marshall
Broker Success Manager
NSW/ACT & SA/NT
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Tailored Service Plans for your business

We provide a choice of service plans to suit our members' differing business models and needs.

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Specialist onboarding program to get you up & running sooner

How we make it simpler:

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Client discovery

Easily collect client data, documents and expenses. automate initial document collection and expenses.

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Seamless client experience

From the very first touchpoint, your clients are guided through the entire process from lead to lodgement and beyond.

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Lodge deals faster

Everything you need in one place at the right time. Work through a logical application sequence that’s optimised for speed, accuracy and compliance. 

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Automated marketing

Extend the lifetime value of your clients by automatically staying in touch for the life of their loan and beyond.

Grow your business with NodifiCRM

This part showcases features in detail.

Our technology supports both a diversified business that is serious about asset finance and asset finance specialists who want bespoke tools and CRM capabilities for the asset finance industry.

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Real-time data-driven insights

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Business owner dashboard

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Compliance consulting 

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We do the heavy lifting on lodgement and compliance

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Diversify your revenue with AFX

This part talks about the overall benefits. 

Our technology supports both a diversified business that is serious about asset finance and asset finance specialists who want bespoke tools and CRM capabilities for the asset finance industry.

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Save you time

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Keep you safe

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Grow your business

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Find & keep clients

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LMG Icon_MASTER_Time

Save you time

Egestas elit dui scelerisque ut eu purus aliquam vitae habitasse.

LMG Icon_Website_data

Grow your business

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Diversify your revenue with AFX

This part talks about the overall benefits. 
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LMG-icon_keep you safe

Keep you safe

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LMG-icon_marketing

Find & keep clients

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Save you time

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Direction Line A

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Save you time

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Direction Line B

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Save you time

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Broker Plans using default template

Black

Specialist

Suits a broker that doesn’t need the extra support around marketing, growth strategies. You only need access to lenders, technology, training, and want to be part of our community.


Black_SP
 

Specialist Plus

Includes everything from Specialist but also gives you access to a comprehensive marketing suite, business coaching and a defined growth strategy working with our growth and marketing teams.


  • NodifiCRM
  • Stay in Touch marketing automation
  • Nurture marketing automation
  • ActivePipe marketing platform
  • Social content calendar
  • Canva design suite

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FastStarter

Suits a new busines from a banker, business manager or asset finance broker looking to go out on their own. This includes everything in Specialist Plus, and lead generation and loan processing.


  • NodifiCRM
  • Stay in Touch marketing automation
  • Nurture marketing automation
  • ActivePipe marketing platform
  • Social content calendar
  • Canva design suite
  • Loan processing - submission, settlements

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Broker plans mock up

Broker plans

We have broker plans that suit all business no matter where you are on your growth journey.
 

Black

Specialist

Suits a broker that doesn’t need the extra support around marketing and growth strategies and just needs access to lenders, technology, training and education and want to be part of our community.
Black_SP
 

Specialist Plus

Includes everything from Specialist but also gives you access to a comprehensive marketing suite, business coaching and a defined growth strategy working with our growth and marketing teams.

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FastStarter

Suits a new business being setup from a banker, business manager or asset finance broker looking to go out on their own. This includes everything in specialist plus and includes lead generation and loan processing.

NodifiCRM
CRM technology managing all your company's relationships and interactions with customers and potential customers.
 

Stay in Touch marketing automation
Automated email journeys that nurture lasting relationships with clients at every critical milestone, from settlement to birthdays, maximising their lifetime value.

See examples.

Nurture marketing automation
Re-engage potential clients through automated monthly email newsletter and seasonal content, ensuring no opportunity is lost, and cultivating valuable relationships that ultimately drive conversions.

ActivePipe marketing platform
Email automation platform that enables brokers to engage their database, build lasting client relationships, and drive business growth.
 

Social Content Calendar
Delivering a curated blend of evergreen and timely content each month, empowering brokers to nurture their social networks and engage with their audience effectively.
 

Canva Design Suite
Canva delivers editable print and digital materials specifically tailored to asset finance, ensuring your marketing collateral remains fresh, engaging, and on brand.
 

Loan processing - submission, settlements

Add s

See which service plan suits you

Our tech is built around our key principle of making you more productive.

Can use this block for tech features, or list of communities. 

Due to the non-scroll layout on mobile view.

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Know how to manage a loan from lead through to settlement
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Know how to manage a loan from lead through to settlement

Tools to help you grow your business.

Our marketing & technology is built around our key principle of making you more productive.

Benefit from being a part of Australia’s most progressive broker community