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Background
Steven Toome, a dedicated broker from Port Lincoln, South Australia, had spent years working in the banking industry, looking for a way to make a bigger impact on the lives of his customers. Feeling limited by the rigid policies and constrained offerings of the bank, Steven made the switch to finance broking, allowing him to offer tailored financial advice and assistance to his customers.
Steven opened his business Port Lincoln Home Loans in October 2021 and sought support from LMG from the start to get his business up and running.
Solution
LMG’s culture and values deeply resonated with Steven’s desire to make a positive impact on customers’ lives and the community. Armed with extensive support and resources, he was empowered to overcome these initial set-up challenges.
LMG's mentorship program helped Steven with the necessary accreditations, as well as business coaching to help map out his business plan and articulate his goals for the future of his business.
Steven was introduced to the broader LMG community through networking events to surround himself with like-minded business owners.
The right tech for the job
MyCRM streamlined Steven's business processes, taking the guess work out of daily workflow and where priorities should lie. Port lincoln Home Loans benefitted from the visibility afforded by LMG’s marketing tools and services such as the personalised social media plan and professional video campaign and marketing automation to make communication with customers a breeze and freeing Steven up to make time for face-to-face meetings and to become active in his community.
"The fact that MyCRM was this live thing that was growing and evolving was very interesting to me, I didn't want to get stuck with a platform that was ten years old. Coming from banking I was used to cutting edge tech and MyCRM really appealed to me from that perspective."
Steven has been able to diversify his offering to reach more customers
The first 12 months of the business saw Steven concentrate on residential mortgages and referring asset finance opportunities on. Realising that there was an opportunity for an additional revenue stream, Steven utilised LMG's specialised asset finance support to deliver more to his customers.
Hear Steve share his journey first-hand, unpacking key advice for any banker.
Solution
LMG’s culture and values deeply resonated with Steven’s desire to make a positive impact on customers’ lives and the community. Armed with extensive support and resources, he was empowered to overcome these initial set-up challenges.
LMG's mentorship program helped Steven with the necessary accreditations, as well as business coaching to help map out his business plan and articulate his goals for the future of his business.
Steven was introduced to the broader LMG community through networking events to surround himself with like-minded business owners.
The right tech for the job
MyCRM streamlined his business processes, taking the guesswork out of daily workflow and where priorities should lie. Port Lincoln Home Loans benefitted from the visibility afforded by LMG’s marketing tools and services such as the personalised social media plan, and professional marketing automation to make communication with customers a breeze, freeing Steven up to make time for face-to-face meetings and become active in his community.
"The fact that MyCRM was this live thing that was growing and evolving was very interesting to me, I didn't want to get stuck with a platform that was ten years old. Coming from banking I was used to cutting edge tech and MyCRM really appealed to me from that perspective."
Steven has been able to diversify his offering to do more for his customers
The first 12 months of the business saw Steven concentrate on residential mortgages and referring asset finance opportunities. Realising that there was an opportunity for an additional revenue stream, Steven utilised LMG's specialised asset finance support to deliver more to his customers.
70%
YoY Growth since partnering with LMG
Results
Steven's dedication to his clients and commitment to providing excellent service yielded remarkable results. His business flourished as he diversified his loan base and expanded into various financial services. In FY22-23, Steven wrote 131 loans amounting to $44 million, representing a remarkable 70% growth compared to the previous year's performance.
His exceptional client-centric approach earned him an impressive 61 five-star Google reviews, solidifying his reputation and attracting new clients. He was recognised by the industry, earning him the MFAA newcomer award and accolades from The Adviser's Better Business Awards.
As a successful LMG broker, Steven found a better work-life balance. He is an integral part of the Port Lincoln community, organising local charity events, sponsoring sporting clubs, and fulfilling outreach initiatives such as student education.
Steven's journey showcases the transformative power of embracing change and seeking opportunities aligned with personal values. LMG's support and resources create an ideal environment for brokers like Steven to flourish and achieve both professional success and personal fulfillment.
SA Better Business Awards
2023 New Broker of the Year
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MFAA Excellence Awards
2023 Newcomer Award
Loan Market International Awards
2023 Best New Broker SA/NT
