.png?width=1609&height=1009&name=LMG%C2%AE-logo-whiteteal%20(1).png){kind=logo}
Loan Market Dan Brown
How strategic marketing amplified the impact of a community champion.
Loan Market Dan Brown
How strategic marketing amplified the impact of a community champion
“What’s stopping me from doing this myself?” A thought that kept echoing in Dan Brown’s mind as a small business banking manager at NAB, helping entrepreneurs secure finance to build their dreams. After 13 years in banking and inspired by the confidence and success of the business owners he served, Dan took the leap into broking in 2018 and has never looked back. He found the perfect partner in Loan Market—a national brand underpinned by family values that make brokers feel supported and cared for.
"As a part of Loan Market, I think we have strong advocates for each other. Across the broader network, there’s no negativity at all. I think it’s fantastic that everybody has that feeling of support and having each other’s back instead of competing with one another. It’s a really positive network, and I love it.”
Dan Brown, Director of Loan Market Dan Brown
Dan established his business by investing in his local community of Logan, QLD. From sponsoring local events, like movie nights, to engaging in community community groups, he quickly built trust. By focusing on giving back to the community and doubling down on these efforts, Dan saw a significant shift in his business, with word-of-mouth referrals starting to pour in.
“Instead of being just a community I live in, it’s a place where, as an introvert, it’s strange but nice that so many people know you. It’s a positive community, and I know many people here because many of them are customers, which feels great.”
Tapping into Loan Market’s local area marketing solutions further amplified his impact, creating a snowball effect. Social media advertising, bus stop ads and organic social media campaigns are reinforcing his referrals and positioning Dan as a liked and trusted lending professional in the community. The in-house video production service, Broker Reel, provided by Loan Market has enabled him to make authentic content that connects with his audience on a more personal level. The guided approach made the process seamless, enabling Dan to build confidence and authenticity in his marketing.
“I’ve asked people in the last six months where they’ve seen me from. A lot of them say, ‘I’ve seen you everywhere. I’ve seen you at the sports club, I’ve seen the bus stops.’ The referral business and increased visibility have been really powerful for us. And so like, you don’t want to turn the marketing off because it’s really holistic."
Leverage industry-leading marketing platforms to attract and retain more clients
“I think for any broker, Broker Reel is very valuable. I wasn’t confident with videos at first, but having guidance from experts and a script to follow has enabled me to be more comfortable with getting in front of the camera. If anyone isn’t doing Broker Reels, I would strongly recommend doing it.”
Beyond marketing, Dan credits much of his success to the unmatched support he’s received from Loan Market. Regular catchups with his Business Support Manager (BSM) has equipped him with actionable strategies and the confidence to navigate challenges with ease. At the same time, the compliance team’s proactive guidance ensures his business stays safe, freeing him to focus on business growth without the weight of regulatory concerns. By leveraging Loan Market’s exclusive partnership with Ray White, Dan also gained an immediate advantage to establish relationships with agents, unlock opportunities for referrals and expand his reach.
“If you’re coming into broking completely fresh and unsure how to start building relationships with referral partners, Loan Market’s close relationship with Ray White is a good foundation to build off. It gave us a strong starting point to establish referral partnerships with real estate agents, even beyond Ray White. Their support, especially through the lead system in the early months, helped us build our pipeline and establish key relationships.”
Dan’s hard work has earned him Premier status with Loan Market, over 230 five-star Google reviews, and an impressive 80% of new clients through word-of-mouth referrals. The impact of going all in on Loan Market’s ‘done-for-you’ marketing support is undeniable. Dan’s business has been seen over 1.3 million times, received over 103k Broker Reel video views, generated over 700 qualified leads, and helped countless clients achieve their goals. Looking ahead, Dan’s mission is to expand his reach into nearby suburbs and establish his team as the most trusted broker brand in Logan. With ambitions to reach the coveted Elite and Platinum Elite status, Dan is determined to continue growing sustainably and leave a lasting legacy in his community.
“The more time and effort you invest in your business, the longer you have your brand out there, and by consistently doing right by your customers, the more your market share and reputation builds. So don’t give up.”
.png?width=1920&height=1080&name=Dan%20Brown%20(1).png "Loan Market Dan Brown")
Ready to aim higher with Loan Market?
"Dan is definitely the man - from finding the best finance options to making sure everything is ready for settlement. He was there for us every step of the way and made not only the home loan but also the home-buying process straightforward and stress-free. Dan and his team are very easy to deal with, always going above and beyond to keep us updated and responding to all our questions promptly and professionally."
Ian Kim Gahoy
"Dan has been amazing to work with. I am a man who changes direction many times and no doubt would have caused many brokers to rip there hairs out. But Dan persevered and helped us secure an amazing home in a short amount of time. Highly recommend!"
Nathan Simon
"Dan and Amanda were amazing and helped us through everything! As first home buyers they made everything so smooth and easy for us, we had so many questions and felt so comfortable being able to contact Dan for support! Couldn’t recommend this company enough."
Britney Powell
.svg)