A new marketing program from Loan Market will give its independently branded brokerages the tools and support to boost local visibility, with access to discounted media, custom content and expert-led campaign execution.
Under Loan Market’s model, brokers can choose to operate under its national consumer brand or their own local brand, while still benefiting from the group’s full suite of services, support and technology.
The announcement follows the launch last week of Loan Market’s largest-ever consumer marketing campaign, aimed at lifting brand awareness and broker visibility nationally.
David McQueen, Loan Market CEO, said the program reflects the group’s commitment to helping brokers find and keep clients.
“It’s also about delivering measurable value to every business in our network, no matter how they are branded,” he said.
“We know that building a strong brand takes time, budget and expertise and those things can be out of reach for smaller brokerages.
“This program is about making professional-grade marketing more accessible and more affordable.
“By extending our media buying power, we’re helping independent brokers build visibility in their local markets to grow their businesses.”
The offering includes discounted media packages through Loan Market’s partnership with Sports Entertainment Group (SEG), the agency behind campaigns for brands such as McDonald’s, Flight Centre, Rebel and Chemist Warehouse.
Businesses can achieve significant band exposure across radio, digital, and outdoor mediums at rates up to 33% less than standard market price.
Angela Tracey, Loan Market Chief Marketing Officer, said the program was designed to be flexible and scalable, with options to suit businesses at different growth stages.
“We’ve built three tailored packages – Gold, Diamond and Elite – that give brokers a mix of radio, digital, and outdoor exposure at a fraction of the usual cost,” Tracey said.
Each package includes:
◾Radio advertising: 68 to 360+ commercials over six to 26 weeks, including full ad production
◾Digital advertising: Up to 1.85 million impressions via display and search
◾Outdoor: Digital billboard placement near the office
◾Referrer engagement: Access to corporate hospitality events such as the AFL Grand Final, NRL Grand Final, or Australian Open
In addition to media exposure, brokers will also have access to:
◾Customised social media content aligned to their brand
◾Customisable websites for diversified brokerages, allowing brokers to showcase their lending specialty whether that’s residential, commercial, or asset finance lending.
“In an increasingly digital and AI-driven world, local identity matters more than ever,” said Tracey said.
“Brokers want their brand to reflect the community they serve with something that feels real, personal and trustworthy.
“This program helps them do that, with the support to scale their message without losing what makes them unique.”
