Respected WA industry figure Natalie White-Dunn has returned to LMG, rejoining its state leadership team to help businesses work productively, safely, and future-proof operations through innovative AI and compliance tools.
Ms White Dunn has been appointed to the dual roles of LMG WA Growth Manager and Loan Market Broker Success Manager, at a time when the Western Australian brokers have never been busier. Over 2025, Loan Market businesses recorded an average 20% increase in settled deals, year-on-year.
Ms White-Dunn previously worked alongside many in the network during a decade as a Partnership Manager with former aggregator FAST, which was absorbed by LMG.
She returns with renewed enthusiasm to help brokers take advantage of the Group’s tools and support to succeed.
“LMG and Loan Market offer a choice in service models for businesses of every size and ambition,” she said. “Helping business owners find the right fit for them – while still having the flexibility to change service models if their ambitions change – was one of the big attractions for me to return.”
Ms White-Dunn said the evolution of LMG’s MyCRM presented game changing opportunities for businesses.
“I’ve worked with different broker technologies over the years, and MyCRM is setting a new standard,” she said. “The ongoing enhancements, including the new MyCRM Intelligence tools, give businesses powerful resources, all in one place, to work faster and smarter.”
Diversification was also a priority for businesses, she said.
“Specialist coaches, MyCRM Diversified and the AFX (Asset Finance Exchange) at LMG and Loan Market make it easier for business owners to expand the relationships with their clients beyond home loans, helping them say ‘yes’ to more growth opportunities.”
State Director Kaine Adamson said business owners were thrilled to welcome Ms White-Dunn back into their offices.
“Natalie draws on almost two decades of industry experience to deliver trusted strategic support to our business owners,” he said.
“Her decision to return also speaks volumes about the proposition we offer our brokers and the culture in our network. It’s an exciting time for Natalie to return as we continue to innovate for our brokers.”
