14 July 2025: LMG, Australia’s largest aggregator, has entered into an agreement to purchase The Brokers’ Bible, a fast-growing, broker-built platform helping thousands of brokers cut through lender policy, solve complex scenarios faster, and submit deals with greater confidence.
Founded by experienced broker and business owner Katherine Persoglia, The Brokers’ Bible was created to solve a simple but painful problem: getting fast, clear answers on lending policy.
Since launching in October 2023, it has become a trusted daily tool for brokers across the industry, offering curated lender comparisons, practical scenario insights, and a searchable policy library written in plain English.
As part of the acquisition, Persoglia remains CEO of The Brokers’ Bible and has joined the LMG corporate team effective immediately.
The Brokers’ Bible includes a searchable lender scenario library of residential, commercial and private lending policies, real-world scenario guides, monthly rebrandable social media content and weekly lender updates, all created by brokers and updated daily.
It also features BrokerChat.AI, a 24/7 AI-powered assistant trained on lender policies and broker scenarios, designed to deliver fast, accurate answers in seconds.
Members also receive important lender and industry updates every Monday, along with direct email support for complex scenarios through a dedicated help channel.
“I built The Brokers’ Bible because I was tired of jumping between lender portals, reading countless PDFs and emails, or waiting hours for a BDM call-back,” said Persoglia.
“I’ve always believed better policy knowledge upfront means fewer mistakes, less rework, and more confident brokers.
“The vision has always been bigger, and I’m so excited to have LMG backing it. Working with such a talented team means we can amplify the technology, design even more powerful features, and enhance the platform’s performance all while keeping the personal connection and supportive feel that our members value and rely on.”
Ewen Stafford, Executive Director & CEO, LMG added: “The Brokers’ Bible is solving one of the biggest daily pain points for brokers, getting fast, clear and accurate answers on policy.”
“It’s a smart, broker-built solution that fits perfectly with where we’re heading: an AI-powered, tech-enabled ecosystem that simplifies the complex, saves time, and helps brokers grow faster.
“This acquisition is another step in delivering on our 2028 strategy, backing innovation that puts brokers in front of more clients, more often, with more confidence,” added Stafford.
Under the acquisition:
● The Brokers’ Bible will continue to operate independently and be available to all brokers
across the industry.
● LMG and Loan Market brokers will receive exclusive access and pricing, to be
announced later in July.
● Premium features will be integrated into MyCRM and Brokerversity, making scenario
search and education smarter and faster.
● Persoglia will also contribute to LMG’s broader broker education, lender strategy, and
scenario support initiatives.
The Brokers’ Bible remains publicly available at $37/month, with exclusive launch pricing for LMG and Loan Market brokers to be revealed later this month.
The acquisition is one of several AI-powered tools LMG is rolling out to give brokers smarter support at every step, from lead to lodgement.
