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New asset finance marketplace set to give brokers more choice

Written by LMG | Oct 7, 2024 11:27:29 PM
A new asset finance marketplace, Asset Finance Exchange (AFX), has been unveiled, a solution that is designed to connect finance professionals – such as mortgage brokers – with experienced asset finance specialists.

AFX, which is powered by Australia’s largest aggregator, LMG, facilitates referrals from brokers to trusted asset finance specialists via its proprietary technology.

Asset Finance Exchange general manager, Jordan Mutton, says it’s set to provide brokers more choice when it comes to placing their asset finance referrals with a referral partner.

“The Asset Finance Exchange places control in the hands of brokers, providing them the opportunity to connect with a range of asset finance specialists, not just one. State-based and national referral hubs are available, with the platform showcasing each asset finance brokerage’s specialities – such as business funding, commercial or consumer asset – making it even easier for a referring broker to place their deal.’

Mr Mutton, continued: "But it’s more than that, regular marketing tools and resources are provided to help unlock more opportunities, adding greater value to brokers and their respective business. An in-platform reviews system is also being scoped, a system that’ll provide referring brokers with even greater transparency on the experience other brokers have had with the referral partners.”

The group recently obtained ISO 27001 certification as it doubles down on its infosec protocols.

“Keeping brokers and their respective clients’ data secure has never been more important than in today’s landscape. Obtaining ISO 27001 certification and our pursuit of SOC2 Type2 certification are just a couple examples of our commitment to keep our partners safe, something that has been a key focus ahead of taking AFX to market,” said Mr Mutton.

Asset Finance Exchange is now available to all Australian-based brokers, with a future white-label referral portal in the pipeline for early 2025.