LMG, Australia's largest and most progressive aggregator, is excited to announce a strategic partnership with Athena Home Loans, one of Australia's most innovative digital lenders.
This collaboration marks a significant step forward in leveraging digital as a powerful competitive advantage for brokers, empowering them to provide borrowers with a fairer, faster and more favourable experience.
The partnership will involve a series of co-creation workshops with brokers nationwide. These sessions with brokers will develop a suite of mortgage products tailored to meet the evolving needs of both brokers and importantly, their customers, ensuring that the final products are as innovative as they are practical.
Sam White, Executive Chairman of LMG, said: “We're thrilled to partner with Athena because we both share the same vision - using tech and innovation to give brokers a competitive edge - and delivering the best possible outcomes for their clients.
We believe digital disruption isn’t about competing with brokers, but empowering them. By teaming up with Athena, we're creating digital-first solutions that handle the heavy lifting, so brokers can focus on what they do best - advising clients. That’s why broker market share keeps growing—because when brokers have the right tools and support, everyone wins."
Nathan Walsh, CEO and Co-Founder of Athena Home Loans, added: ”LMG has shaped and scaled the broker industry for 30 years, and at the heart of their success are two things - a progressive and innovative culture, and a network that considers itself a family. Our businesses are so closely aligned.
We are proud to be partnering with the LMG team and their exceptional network of Brokers. Together we will deliver an exceptional product experience that will continue to change home loans for good.”
The co-creation workshops will harness the brokers’ collective expertise and combine it with Athena's cutting-edge technology to build products that offer real borrowing power, competitive terms, and seamless user experiences. These products will give brokers the flexibility and control they need to better serve their clients, while ensuring customers receive the best possible service.
Highlights of the partnership
- Broker-centric design: LMG and Athena will collaborate closely with brokers to design products that address the real needs of brokers and their clients, focusing on flexibility, speed, and competitive terms.
- Innovative digital solutions: Leveraging Athena's digital expertise, the partnership will create a seamless, tech-driven mortgage experience that enhances broker-client relationships.
- Commitment to radically better: Both LMG and Athena are dedicated to delivering products that redefine industry standards, ensuring brokers remain competitive and customers are wowed.
This strategic partnership is set to create new benchmarks in digital mortgage solutions, built for brokers, by brokers - saving time and delivering outstanding customer outcomes. Broker co-creation sessions are already underway across the country, with product designs expected to be finalised by October.